Digital Media Project Manager
Richemont · Plan-Les-Ouates, Switzerland
Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.
As a Digital Media Project Manager, you will be responsible for defining, coordinating, and optimizing digital media strategies to enhance global brand awareness, engagement, and performance across markets.
You will work closely with internal teams, agencies, and key stakeholders to ensure a cohesive, data-driven approach to paid media, delivering impactful campaigns that align with the brand equity and business objectives.
HOW WILL YOU MAKE AN IMPACT?
- Digital Media Strategy & Coordination: Define and implement global digital media strategies aligned with business goals and brand equity. Coordinate these strategies across markets for consistent brand communication. Consolidate and align media investments and campaign calendars across all markets.
- Campaign Management & Execution: Oversee the launch and execution of digital media campaigns (social, display, programmatic, search) collaborating with agencies and local teams. Review and validate media plans, budgets, and assets before activation. Manage UTMs and tracking URLs. Monitor campaign performance, adjust strategies to optimize results, and supervise the Paid Search strategy to meet objectives and KPIs.
- Performance Analysis & Reporting: Create and maintain accurate performance dashboards providing actionable insights. Analyze campaign results, identify key learnings, and propose optimizations. Stay updated on digital trends, luxury consumer behaviors, and emerging technologies to drive media strategy innovation.
- Cross-Team Management & Agency Management: Act as the main point of contact between internal teams (creative, e-commerce, PR, retail), markets, and media agencies. Ensure seamless coordination and alignment of digital media with overall brand strategy. Provide strategic recommendations to management based on campaign performance and industry insights.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- Minimum 5 years of experience in digital media (agency or client-side), preferably in the luxury sector.
- Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or Business.
- Expertise in paid social media and/or paid search with hands-on experience in campaign management.
- Strong analytical skills to extract insights from data and translate them into actionable strategies.
- Experience in Google Analytics, UTM tracking, and performance dashboards.
- Curious, agile, and precise, with an eye for detail and luxury brand aesthetics.
- Fluent in English and French
STILL WONDERING WHY YOU SHOULD APPLY?
- A Welcoming Team: Join our friendly, open-minded, and talented team, where your skills will be valued and your contributions will make a real difference.
- Dynamic and Engaging Work: Experience daily activities that are interesting, challenging, and diverse, keeping you engaged and motivated.
- Investment in Your Growth: We are passionate about developing our people, and you will have access to various training and development opportunities to enhance your skills and advance your career.
The Piaget culture of encouraging Extra-Care, fostering Mastery and bringing out the Extraordinary in our people, means that we will always go further, doing “what has never been done before”. Together. If you want to become a part of it do not hesitate to apply!