Senior Manager, Marketing Communications - IVS (Hybrid)
Stryker · Portage, Michigan, United States
Work Flexibility: Hybrid
We are seeking a marketing leader to drive the strategy, development, and execution of integrated marketing communications that strengthen our brand and support business growth. In this role, you will lead cross-functional teams in creating impactful campaigns and content across multiple channels, while overseeing people, budgets, and strategic initiatives that enhance customer engagement and deliver measurable results.
What you will do:
• Interpret and coach the team on the use of competitive insights to shape communication strategy
• Coach the team to maximize communication in alignment with value proposition
• Write, coach the team, and gain organizational alignment on key communication documents: business reviews, marketing strategies, proposals and recommendations
• Empower the team to create and anticipate marketing communication strategies that understand, develop, and enhance the relationship between the customer and the product or portfolio
• Lead and coach the team to develop and execute impactful strategies and plans to achieve marketing and business objectives
• Provide clear, strategic, and prioritized communication to the field sales organization through written/verbal communications, presentations, and informal interactions
• Encourage the team to collaborate and identify unique, creative ways to enable sales
• Lead, develop, and execute communication strategies that drive the strategic plan for the product and/or portfolio and coach the team on initiation, development, and execution of communication channels & strategies
• Leverage existing marketing channel strategies, initiate new channels, and make strategic channel decisions based upon ROI while tracking the impact
• Educate team on writing projects with varying levels of associates and management; consult others on developing and editing large documents and documentation projects
• Lead discussions about style and tone differences of press releases, marketing brochures, and newsletters
• Coach team on new ways of building creative; Consistent pulse on industry trends to ensure the brand is up to speed on all things creative
• Communicate well downward, upward, and outward
• Employ appropriate methods of persuasion when soliciting agreement
• Develop presentation objectives and organize key topics, speaking points, materials, and flow
• Empower and coach team to maximize creative impact
• Determine cost-effective design alternatives to maximize budget
• Coach team on design and development of internal publications and events. Ensure message is on-brand and in Stryker tone of voice.
• Supervise others in their use of data collection, analysis, and reporting tools
• Coach team on new ways to execute events and share results
• Obtain continued pulse on industry trends/shows/events
What you will need:
Required:
• Bachelor’s degree required
• 10+ years of work experience required
Preferred:
• MBA preferred
• 7+ years of medical device or marketing experience preferred
• 4+ years of people management experience preferred
• Excellent presentation and interpersonal communication skills
United States of America Pay Range:
- USN: $118,000 - $196,700 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
Travel Percentage: 10%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.