Senior Tech Product Manager
hellyeah · San Francisco HQ · onsite
TECHNICAL PRODUCT MANAGER (ADS / AI GROWTH) — TPDM
📌 ROLE OVERVIEW
We are looking for a Technical Product Manager (TPM) to lead the development of AI-powered advertising and growth products.
You will sit at the intersection of AI systems, advertising platforms, and performance growth, translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance.
This role requires a strong combination of product thinking, technical depth, and understanding of digital advertising systems.
🎯 KEY RESPONSIBILITIES
1. AI ADS PRODUCT STRATEGY
- Define the product strategy for AI-driven advertising systems, including:
- AI-generated ad creatives (copy, image, video)
- Automated campaign optimisation
- Audience targeting and personalisation systems
- Identify high-impact opportunities to improve core metrics such as ROAS, CAC, CTR, and conversion rate
- Translate growth and marketing needs into structured product and system requirements
2. ADS SYSTEM & TECHNICAL DESIGN
- Work closely with engineering teams on the design of core advertising systems, including:
- Ad ranking and recommendation systems
- Bidding and budget allocation mechanisms
- Attribution and measurement models
- Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops
- Evaluate trade-offs between performance, scalability, latency, and cost
3. AI-DRIVEN GROWTH PRODUCTS
- Build and scale AI-powered advertising products, such as:
- Automated creative generation systems (text/image/video)
- Campaign optimization agents (budget, bidding, targeting)
- Intelligent decision-making systems for ad performance improvement
- Design feedback loops between model outputs and real-world advertising performance
4. CROSS-FUNCTIONAL EXECUTION
- Partner closely with engineering, data science, and growth teams to deliver high-impact products
- Write PRDs, technical specifications, and define clear success metrics
- Drive execution across multiple stakeholders in a fast-paced, iterative environment
5. DATA & EXPERIMENTATION
- Design A/B testing frameworks to evaluate ad performance and product impact
- Use data to guide product iteration and decision-making
- Define and track key metrics such as ROAS, LTV, CAC, funnel conversion rates
🧩 REQUIREMENTS
MUST-HAVE:
- 3–7 years of experience in Product Management, Engineering, Data Science, or Ads/Growth-related roles
- Strong understanding of digital advertising ecosystems (Meta Ads, Google Ads, TikTok Ads, etc.)
- Solid technical background (Computer Science, Engineering, or equivalent hands-on experience)
- Ability to reason about systems, data pipelines, and/or ML models
- Experience working closely with engineering teams on complex system-level products
PREFERRED:
- Experience in performance marketing, growth, or ad-tech companies
- Familiarity with:
- Auction and bidding systems
- Recommendation or ranking systems
- Attribution models (last-click, multi-touch, incrementality)
- Exposure to AI/ML systems (especially LLMs or generative AI)
- Experience building 0→1 products in early-stage or fast-paced startup environments
🚀 NICE TO HAVE
- Experience building advertising automation or growth optimization tools
- Strong intuition for marketing funnels (impression → click → conversion → retention → LTV)
- Experience with generative AI systems for creative production
- Background in quantitative fields (Computer Science, Math, Statistics, Economics)
🧭 WHAT THIS ROLE IS NOT
- Not a purely marketing or growth operations role without technical depth
- Not a Technical Program Manager focused only on execution and timelines
- Not a pure engineering role without product ownership and decision-making responsibility