AVP CO Market Manager
MERITRUST CREDIT UNION · Broomfield, Colorado, United States
POSITION SUMMARY
The responsibility of the Market Manager position is to lead the overall performance of Retail branches, within their assigned area, while working in partner with all Market Managers to convey one message. Overall performance is based on Retail branch teams gaining profitability, providing a first-in-class member experience, while also meeting compliance and growth objectives.
ESSENTIAL FUNCTIONS
- Drive sales results by promoting a needs-based sales approach and the use of the approved sales process. Focus on deepening member relationships, while expanding market share/share of wallet. Drive sales teams to build a strong pipeline and relate branch and individual performance to the company’s balanced scorecard.
- Connect the idea of sales and service. Be a champion of exceptional member service and exemplify it by showing how the successful recommendation of the correct products and services can improve members’ financial well-being. Ensure member experience through the selection, development, and coaching of Retail branch teams.
- Coach Retail associates in relationship building and referral techniques and strategies, while also coaching managers to coach these behaviors in order to reach scorecard objectives.
- Practice on-the-spot coaching with Retail staff. Interact with members, demonstrate sales and referral practices, and provide skill-building opportunities through sales meetings and branch huddles.
- Track sales and service scorecards. Teach Retail teams to interpret sales and performance numbers to engage teams in understanding how their performance and strategies directly affect the success of the branch and Meritrust. Coach Retail teams to improve results by analyzing key scorecard components and behaviors aligned to a successful performance.
- Regularly review reports, scorecards, and sales data for missed opportunities or ideas for action plans to support achievement of expected results. Partner with Retail managers and branch teams to analyze results and execute follow-up plans.
- Plan and facilitate weekly team conference calls to discuss scorecard progress, best practice strategies, and manager development.
- Develop Retail wide sales and service contests to support overall organizational goals.
- Collaborate with business partners to develop initiatives to support growth in all delivery channels.
- Coach associates in strategic behaviors to meet referral targets. Build solid relationships with teammates, business partners, and specialists by valuing and displaying collaboration.
- Apply banking and coaching expertise to educate members and associates on various banking issues, regulations, and business practices.
- Educate employees and members on available tools and resources, with a focus on self-help tools, allowing them to explore solutions to achieve their immediate and overall financial goals.
- Maintain knowledge of state and federal regulations applicable to transactions performed within the branch. Assist with resolution of regulatory and audit findings.
- Maintain knowledge of current Meritrust sales and service practices. Regularly attend training, branch huddles, and sales meetings.
- Conduct weekly branch visits to ensure consistent adherence to policies, sales efforts, and implementation of new products and services. Hold managers and branch teams accountable to the consistent policy/procedure standards.
- Hold teams accountable to running efficient branch staffing and setting standards for how to manage time off requests for branches.
- Regularly participate in and/or facilitate effective meetings involving Retail Managers, Assistant Retail Managers, and Member Consultants, alongside the VP, Retail Banking
- Reinforce the credit union’s mission and values by serving as a culture agent. Communicate expectations clearly and motivate team to integrate Meritrust’s core values into daily member and team interactions.
- Work in partnership with the VP, Retail Banking to understand Meritrust’s strategic plan. Share vision of initiatives detailed in the strategic plan and translate strategy into actionable steps to drive branch performance.
- Execute strategies and initiatives that support the vision of the retail branch network set by leadership.
- Promote the credit union’s community development activities and participate in community projects and partnerships as requested by the community development department.
- Aid in the creation, implementation, and periodic review of retail policies and procedures, ensuring updates are communicated effectively for retail staff adherence.
- Other duties as assigned.