Influencer Marketing Lead
Paris/64 · Zaragoza, Spain · onsite
1- Who are we?
PARIS/64 is one of the fastest-growing Spanish women’s fashion brands online, with a strong international presence. We are a young and dynamic team of digital natives, with a clear focus on scalability and working towards objectives. Founded in 2019, we manufacture our own products in Spain, taking care of every step of the process with a firm commitment to excellence and responsibility.
2- Job description. What will your mission be?
We are looking for an Influencer Marketing Lead to join the PARIS/64 Marketing team in a full-time, on-site position at our offices in Madrid or Zaragoza.
This role will lead influencer marketing as a sales channel for PARIS/64, with direct responsibility for the channel’s attributed revenue and profitability across our markets (Europe, USA and Japan). The position reports directly to Marketing management and works closely with the Brand & Content, Events & PR, and Digital Marketing teams.
Main responsibilities:
- Define and lead the influencer marketing strategy, focused on business results and consistent with the brand’s aspirational positioning.
- Own a revenue target for the channel and its budget, deciding the investment in each profile based on performance.
- Manage the profile portfolio: selection, segmentation, renewal or removal based on results.
- Design and negotiate collaboration models: gifting with fee and sales commission, paid collaborations and paid partnership ads.
- Implement the channel measurement system: tracking links, affiliate programmes, sales per profile, cost per sale and return on investment, without relying on discount codes.
- Manage contracts and compliance: deliverables, deadlines, content usage rights and payments linked to delivery.
- Lead and train the execution team, setting selection criteria and business KPIs.
- Work with Digital Marketing to amplify content through paid media, with Brand & Content on creative briefs, and with Events & PR on joint initiatives.
- Prepare regular performance reporting for management.
3- Requirements
- Strong business-results orientation, essential: proven experience managing programmes with their own sales targets and budget.
- At least 5 years of experience in influencer marketing, affiliate marketing or partnerships, ideally in fashion, luxury, beauty or DTC brands.
- Command of measurement and attribution (affiliate programmes, UTMs, Shopify, GA4) and of profitability analysis per profile.
- Experience negotiating contracts with talent and talent agencies.
- Brand sensitivity and knowledge of the premium and luxury influencer ecosystem, in Spain and internationally.
- Experience leading execution teams.
- High level of English (C1 or above), essential: you will work daily with our international markets (Europe, USA and Japan), partners and suppliers in English.
- Nice to have: experience with influencer management tools and with paid partnership ads.
4- What do we offer?
- Permanent contract, full time.
- On-site position at our offices in Madrid or Zaragoza.
- Fixed + variable compensation linked to the channel’s revenue targets.
- Join a project in full international growth, with real autonomy and responsibility over a key business channel.
If you want to join a brand in full international expansion and lead influencer marketing as a key sales channel, we would love to meet you!