SEO/GEO Content Writer (Contractor)
The Honest Company · Playa Vista, CA
We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.
About Us
The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.
Our Mission
We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.
The Role
The Honest Company is looking for a Contract SEO/GEO Content Writer on a part-time basis. This is a two-month contract role starting in October 2026. We are looking for a Data-Driven Content Writer who combines strong editorial judgment with hands-on optimization expertise. This role will create authoritative, engaging content designed to perform across traditional search engines and AI search engines (ChatGPT, Gemini, Claude, Perplexity, Grok, and Google AI Overviews).
The ideal candidate understands both Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), including how content structure, technical elements, entity signals, source credibility, and structured data influence visibility. This person will not only recommend optimizations but will also implement them directly within our content management system and supporting marketing platforms.
Key Responsibilities
Content Strategy and Development
- Research, write, edit, and optimize high-quality content, including articles, landing pages, product pages, category pages, FAQs, guides, and other digital experiences.
- Translate business objectives, audience needs, and search insights into clear, useful, and persuasive content.
- Develop content briefs based on keyword research, audience intent, competitive analysis, search-result trends, and AI-generated answer formats.
- Maintain a consistent brand voice while adapting content for different audiences, channels, and stages of the customer journey.
- Refresh and consolidate existing content to improve relevance, accuracy, authority, and performance.
- Verify claims and incorporate reliable sources, subject-matter expertise, and original insights when appropriate.
SEO and GEO Optimization
- Conduct keyword, topic, audience-intent, and competitor research to identify content opportunities.
- Optimize page titles, meta descriptions, headings, URLs, image alt text, anchor text, internal links, and on-page copy.
- Structure content so people, search engines, and generative AI platforms can easily understand and retrieve it.
- Apply GEO best practices, including answer-first writing, clear content hierarchy, concise summaries, FAQ development, entity clarity, factual support, and source attribution.
- Strengthen experience, expertise, authority, and trust signals throughout digital content.
- Identify opportunities to improve visibility in featured snippets, rich results, People Also Ask results, conversational search, and AI-generated answers.
- Balance optimization requirements with readability, originality, accuracy, accessibility, and brand integrity.
Implementation and Technical Execution
- Publish and update content directly within the company’s content management system.
- Implement approved on-page SEO recommendations without relying solely on development or external agency support.
- Build and maintain internal-linking structures that improve navigation, topic authority, and content discoverability.
- Add or coordinate structured data and schema markup, such as Article, Product, Organization, FAQ, and Breadcrumb schema.
- Identify and resolve basic content-related technical issues, including broken links, duplicate content, redirect needs, missing metadata, indexing concerns, and improper heading structures.
- Collaborate with web development and technical SEO partners on issues involving site architecture, page speed, Core Web Vitals, rendering, canonicals, robots directives, sitemaps, and crawlability.
- Perform prepublication and postpublication quality assurance to confirm that content and optimizations display and function correctly.
Measurement and Continuous Improvement
- Monitor organic-search performance, AI referral traffic, rankings, click-through rates, engagement, conversions, and content visibility.
- Use performance data to recommend and implement ongoing content improvements.
- Establish testing plans for headlines, metadata, page structure, calls to action, and content formats.
- Track optimization changes and communicate their impact to marketing and business stakeholders.
- Stay current on search-engine changes, AI discovery trends, evolving GEO practices, and content-quality standards.
- Distinguish proven optimization practices from emerging tactics and unsupported industry claims.
Cross-Functional Collaboration
- Partner with Brand, Creative, Digital, Product Marketing, E-commerce, Communications, Legal, and subject-matter experts.
- Translate complex business or technical information into accessible, audience-friendly content.
- Provide SEO and GEO guidance to writers, agencies, and internal contributors.
- Maintain editorial calendars, content inventories, optimization backlogs, and documentation of content standards.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field—or equivalent professional experience.
- 3–5+ years of experience in SEO-focused content writing, content marketing, editorial strategy, or a related role.
- Strong portfolio demonstrating high-quality digital content and measurable organic-search results.
- Demonstrated ability to implement on-page optimizations directly in a CMS.
- Working knowledge of keyword research, search intent, internal linking, metadata, structured content, and schema markup.
- Familiarity with how generative AI platforms retrieve, summarize, cite, and present information.
- Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Semrush, and Screaming Frog.
- Familiarity with Shopify.
- Excellent writing, editing, research, fact-checking, and proofreading skills.
- Ability to manage multiple priorities and deliver accurate work within established deadlines.
- Sound judgment when using AI-assisted tools, including the ability to validate facts, protect confidential information, and maintain originality and brand standards.
Preferred Qualifications
- Experience with HTML, CSS, JSON-LD, content taxonomies, or structured data implementation.
- Experience in consumer products.
- Familiarity with accessibility standards and inclusive content practices.
- Experience optimizing e