Senior Product Marketing Manager
JobNimbus · Lehi, Utah, United States
We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey. Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our "call to adventure" to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe you'll even land a new job!
Mission
Position JobNimbus as the premier CRM for roofing contractors. As our Sr. Product Marketing Manager, you’ll own the strategy, story, and go-to-market for a core product area, including our next generation of AI products. You’ll drive awareness, adoption, and retention, serve as the trusted point person for Sales, CX, Product, and Marketing, and prove the impact of your work with data.
What You'll Be Doing
- Own positioning, messaging, enablement, and adoption for your product area, and become the go-to expert on its value, use cases, and customers
- Lead product and feature launches from strategy through execution, setting success metrics up front and running post-launch reviews
- Own the go-to-market and adoption of our new AI products, translating new capabilities into clear, contractor-ready value
- Build, test, and refine messaging frameworks that resonate with roofing contractors and ladder up to our overall company positioning
- Drive awareness and usage of the features that matter most for retention, using in-app, email, and sales touchpoints to move customers from awareness to activation to habit
- Partner with Lifecycle and CX on customer journey flows so messaging matches adoption expectations
- Be the expert on our competitive landscape (products, pricing, positioning, and GTM moves) and turn that intel into battlecards, objection handling, win/loss insights, and roadmap input
- Test messaging and enablement with Sales and iterate based on what moves win rates
- Tie every major initiative to measurable outcomes like adoption, retention, win rate, and pipeline, and report results clearly
- Use AI every day to speed up research, competitive monitoring, message testing, and content creation, and help raise the bar for how the team works
What Makes You the Hero for This Job
- 3+ years of product marketing experience in B2B SaaS
- A proven track record owning go-to-market strategy, positioning, and launches end to end
- Deep experience in market research and competitive analysis, including building battlecards and competitive enablement
- Data driven, with experience collecting, merging, and analyzing data across multiple sources and connecting your work to business outcomes
- AI fluent: you actively use AI tools in your workflow and are excited to bring AI products to market
- A strong understanding of the sales process and a track record of partnering effectively with sales teams
- A compelling storyteller and presenter for internal and external audiences, with excellent written and verbal communication skills
- Strong project management skills: you can run multiple launches and priorities without losing sight of the details
- Experience with marketing automation, CRM platforms, and in-app tools like Pendo or UserPilot
Superpowers
- Customer Obsession. You know what makes roofing contractors tick, how they like to communicate, and the best ways to reach them. Every message you write should leave them thinking, "That's exactly the problem I have , and JobNimbus solves it.
- Extreme Ownership. You spot the gaps, raise your hand, and driver initiatives forward without waiting for direction. If a launch needs a plan, a battlecard is out of date, or adoption is stalling, you're the one who notices and acts. No one has to chase you.
- Self Awareness. You let the data tell you what's working and what isn't. You seek feedback from Sales and customers, own what didn't land, and iterate quickly.
- Proactive Learning. You stay ahead of the market, our competitors, and AI curve. You're always testing new messaging, new tools, and new ways to work faster and smarter.
- Team Commitment. You're the trusted point person for Sales, CX, Product, and Marketing. You build the relationship and resources that help every team do their job with confidence, and you care about shared wins over solo credit.
Mentor
Matt Nelson - Specialist in hiring amazing people, lover of music, Connect Four, ping pong, tennis, pickleball, photography, celebrating birthdays, the Red Sox, and recruiting.