Marketing Manager (Part-time)
Anritsu · Allen, Texas, United States
Anritsu is a provider of innovative communications test and measurement solutions. Anritsu engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for emerging and legacy wireline and wireless technologies used in commercial, private, military/aerospace, government, and other markets. To learn more visit www.anritsu.com and follow Anritsu on Facebook, LinkedIn, Twitter, and YouTube.
Anritsu is committed to providing a comprehensive and competitive benefits package to all employees. We offer standard benefits such as major medical, vision and dental coverage, life insurance, Employee Assistance Plan, Flexible Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and profit sharing. Our benefit package is designed to positively impact all aspects of your life; to help you and your family succeed; and to maintain our status as a “perfect job.” Come find out what Anritsu has to offer you!
As a Marketing Manager working with our Texas (remote) office, you will have responsibility for developing and executing integrated marketing campaigns that align with the company's overall business goals to grow revenue and new customers. You will also act as a marketing liaison to a specific sales team or group as defined by the business needs. You will manage industry media placements, including press releases, contributed articles, interviews, blog posts, and content calendar input.
Additional Responsibilities include:
- Develop full-funnel digital marketing strategies, including programmatic display/retargeting, paid social media, and third-party marketing to generate awareness and leads.
- Oversee the execution of related trade shows and events, including PR, marketing plans, and event logistics.
- Engage directly with sales to determine training tools and sales material.
- Launch ABM campaigns in Demandbase
- Update Salesforce Chatter weekly and maintain the marketing calendar as needed in support of sales team awareness and engagement.
- Use Salesforce to report weekly, monthly, and quarterly on campaign performance and ROI.
- Manage to 100% of allocated budget and track individual invoices.
- This position will be reporting to the Marketing Communications Manager based in Texas (remote)
Requirements:
- Bachelor's degree in marketing or related field
- 5+ years of experience in marketing, with a focus on lead generation, demand generation, and digital marketing.
In order to be successful in this role, the following competencies and behavior skills are required:
- Positive attitude, open to taking on different responsibilities and learning new things, develop good relationships with co-workers and cross-functional teams.
- Be very detail oriented and have the ablity to juggle multiple projects.
- Stay curious and ask questions to deepen your knowledge
- Use critical thinking skills to anticipate the needs of cross-functional teams
- Be creative and have strong problem solving skills
The annual base salary range for this position is $110,000 - $120,000. Please note that the salary information is a general guideline only. Anritsu Company considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/ training, key skills as well as market and business considerations when extending an offer.
Why work at Anritsu? Please visit us on Comparably to see what our employees love about working here!