Senior AI Product Marketing Manager
Growth Acceleration Partners · Seattle, United States · remote
WHAT WE DO
Founded in 2007, Growth Acceleration Partners (GAP) is a consulting and technology services company. We consult, design, build and modernize revenue-generating software and data engineering solutions for clients. With modernization services and AI tools, we help businesses achieve a competitive advantage through technology. GAP’s remote, integrated engineering teams use end-to-end solutions to innovate and align with your business goals. We have 600+ English-speaking engineers based in Latin America and approximately 20 U.S.-based engineers. With some of the highest customer satisfaction scores in the industry, GAP’s focus is customer and employee success.
GAP is a woman-owned company headquartered in Austin Texas. We are a values-based company focused on growing our people by investing in education, onsite English classes and training in the latest technologies, including AI, data analytics and machine learning. Our goal is to provide solutions for our customers that help them achieve critical business outcomes, while enabling our GAPSters and our communities to attain long-term success.
SummaryWe are looking for a Senior AI Product Marketing Manager to serve as the voice of the market and customer for an enterprise agentic application modernization platform. In this role, you will work alongside engineering and product teams on a monthly release cycle, translating complex technical capabilities into high-impact go-to-market strategies. You will own total addressable market (TAM) sizing, competitive intelligence, ideal customer profiles (ICP), and business-case narratives. Utilizing generative AI tools and agentic workflows daily, you will synthesize high volumes of market signals into a coherent story that empowers direct sales teams and cloud partner channels. Please note: This role is open exclusively to candidates based in the Greater Seattle area.
Education- Bachelor’s Degree in Marketing, Computer Science, Business Administration, or a related technical field.
Professional Experience- Must be physically located and authorized to work in the Greater Seattle area.
- 5+ years of professional B2B product marketing experience for software, developer tools, or advanced technical services.
- Strong technical foundation with the ability to communicate credibly with software engineers and cloud architects regarding legacy modernization and modern architectures.
- Hands-on, daily proficiency with generative AI platforms (e.g., Claude, ChatGPT) to build, manage, and orchestrate agent-driven research and content workflows.
- Proven quantitative capability in building, defending, and maintaining Total Addressable Market (TAM) and market-sizing models.
- Demonstrated track record of producing sales enablement materials with verified adoption across active enterprise sales teams.
- Proven ability to operate within rapid monthly release cycles, managing ambiguity and shifting priorities effectively.
Key Responsibilities- Build and maintain comprehensive TAM models by source technology and track pipeline projections against market models to inform executive and board-level strategy.
- Mine customer call recordings and CRM data (Gong, HubSpot) for recurring objections, themes, and buying signals to guide product and sales priorities.
- Maintain a living competitive intelligence repository covering modernization vendors, coding tools, and internal approaches, translating insights into actionable sales battlecards.
- Continuously refine the enterprise Ideal Customer Profile (ICP) on a monthly cadence using win/loss data and field feedback.
- Translate monthly release feature lists into clear positioning, messaging frameworks, and seller talk tracks delivered prior to launch dates.
- Convert complex technical assessments into executive-ready business cases for IT leaders and budget owners, emphasizing risk reduction, cost savings, and speed.
- Develop channel enablement briefs and collateral for partner account executives and technical specialists to support co-sell and marketplace motions.
- Direct and orchestrate AI agents generating multi-channel collateral while applying rigorous editorial standards to eliminate generic AI copy and maintain brand voice.
Required Technical SkillsStrong experience in several of the following areas:
- Quantitative Modeling & TAM: Building and defending TAM models, pipeline tracking, and analyzing deal intelligence data.
- AI & Agentic Workflows: Daily hands-on utilization of advanced AI tools (ChatGPT, Claude) and orchestrating AI agents for competitive research, sentiment analysis, and content generation.
- Revenue Intelligence & CRM: Extracting actionable buyer signals from revenue intelligence platforms such as Gong, HubSpot, or Salesforce.
- GTM & Sales Enablement: Developing sales battlecards, pitch decks, demo narratives, and release-aligned collateral packages.
- Modernization Fundamentals: Strong understanding of application modernization concepts, cloud migration pathways, and developer platforms.
Nice to Have- Experience within the Microsoft partner ecosystem, including co-sell motions, Azure Marketplace, ACR growth, and Azure Technical Specialist enablement.
- Familiarity with legacy application environments (e.g., VB6, WinForms, WebForms, Access, PowerBuilder, Clarion, Delphi) and modern platforms (.NET, Blazor, Microsoft Azure).
- Prior background in AI-driven software delivery, cloud migrations, or developer platforms.
Soft Skills- Advanced English proficiency with sharp, direct writing and superior editorial judgment to refine AI-drafted copy.
- Strong analytical acumen and commercial judgment to calibrate technical detail with business decisions.
- High autonomy, organizational discipline, and comfort operating inside fast-paced monthly delivery cadences.
Exceptional interpersonal and stakeholder communication skills to align product, engineering, sales, and partner teams.
At Growth Acceleration Partners, we're an equal opportunity employer committed to building a diverse and inclusive team. We value everyone's unique background, and we provide equal opportunities regardless of race, color, creed, religion, sexual orientation, gender identity, age, national origin, disability, marital status, veteran status or any other personal right protected by law. We foster a culture of belonging and strive to provide a welcoming environment where everyone feels safe to contribute and grow.