Brand Marketing Manager, Sports
Fashion Nova · Beverly Hills, California, United States
About Us
Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike.
Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online– powered by an innovative, social media-first marketing strategy.
Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!
The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, Saweetie, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Kourtney Kardashian, and Kylie Jenner.
Role Overview
Fashion Nova Sport is looking for a bold, strategic, and culturally fluent Brand Marketing Manager to help shape how our high-growth athletic and activewear division shows up in the world. This role is ideal for someone who thrives at the intersection of performance, athleisure, and streetwear, and knows how to bring brand strategy to life through world-class project management and cross-functional coordination.
You’ll lead the execution of integrated brand campaigns, athlete/fitness partnerships, and activewear product moments—ensuring everything is on-brief, on-time, and on-brand. You’re a creative, organized, and detail-oriented marketer who can manage complexity without losing sight of sports culture, fitness storytelling, or executional excellence across every channel—social, digital, influencer, retail, and beyond.
Key Responsibilities
- Strategic Campaign & Go-To-Market Planning
- Lead 360° campaign planning and rollout for sports seasonal launches, high-performance drops, and athletic collaborations across digital, social, influencer, and paid channels
- Translate division goals into actionable go-to-market plans, athletic messaging frameworks, and channel-specific briefs tailored to the fitness and lifestyle audience
- Own and maintain the master sports brand marketing calendar, ensuring alignment across activewear drops, athlete initiatives, retail, and content planning
- Drive internal alignment and visibility by coordinating cross-functional timelines and marketing touchpoints across sports merchandising, design, and marketing teams
- Cross-Functional Collaboration & Content Alignment
- Partner closely with Creative, Social, Influencer, PR, eComm, and Studio teams to ensure Fashion Nova Sport campaigns are cohesive across all consumer touchpoints
- Align with channel leads to deliver performance-optimized, fit-for-platform content across digital, email, retail, and fitness community placements
- Content & Asset Development
- Brief in creative and content needs for sports campaigns, ensuring all visuals, technical performance callouts, and styling reflect the activewear brand voice and audience insight
- Guide the creation of sports storytelling content, including workout/lifestyle email, SMS, site, seeding kits, and paid performance ads
- Work with internal and external creative partners to bring sports moments to life in ways that surprise and resonate with the modern activewear consumer
- Events, Partnerships & IRL Moments
- Lead planning and execution of fitness activations, workout pop-ups, and sports events to amplify Fashion Nova Sport's presence and build deeper community connection
- Manage and grow strategic partnerships with sports PR agencies, fitness influencers, elite athletes, and athletic collaborators to increase earned reach and buzz
- Ensure on-brand execution at every touchpoint, from athlete seeding and gym collabs to major sporting/pop culture moments and drop events
- Performance Tracking & Optimization
- Own campaign reporting and analysis for sports initiatives, synthesizing learnings and providing strategic recaps for future collection planning
- Monitor key KPIs and fitness consumer engagement trends, partnering with Analytics and Paid teams to drive continued growth and impact for the sports division
- Identify opportunities to test, learn, and optimize across athletic formats, platforms, and sports messaging strategies
Role Requirements
- 5+ years of experience in brand marketing, ideally within sports, activewear, athleisure, or youth culture-driven consumer brands
- Proven track record leading 360° brand campaigns from concept through execution in the athletic or lifestyle space
- Strong understanding of creative development, sports social strategy, fitness content production, and athlete/influencer marketing
- Experience collaborating across internal athletic/fashion departments and external sports media/agency partners
- Highly organized and detail-oriented with strong project management skills
- Passion for sports culture, fitness trends, storytelling, and creating activewear content that breaks through
- Clear, persuasive communicator with a solution-oriented mindset
- Comfortable in a high-volume, high-velocity sports fashion environment
- Bachelor’s degree in Marketing, Communications, or related field preferred
Fashion Nova, LLC, and subsidiaries thereof, is an Equal Opportunity Employer. We are steadfast in our commitment to equal employment opportunities and pledge that these objectives are reflected in all aspects of our daily operations. We will continue to recruit, hire, train, and advance in employment qualified individuals in all job titles without regard to race, color, national origin, gender, sexual orientation, gender identity, religion, age, status as a protected veteran, criminal history, or status as an individual with a disability; and shall not discriminate against any individual, any such characteristic, nor any other classification protected by local, state and|or federal laws
NOTICE AT COLLECTION