Demand Generation & ABM Manager, DACH
TIS · Germany, Germany · hybrid
You drive pipeline growth and account engagement across EMEA, with a primary focus on the DACH market. This role combines demand generation, accoun-based marketing, digital marketing, and event-driven engagement programs.ResponsibilitiesDemand Generation & Regional Campaign Management
- Translate DACH business priorities into quarterly and always-on campaign plans.
- Manage campaigns from audience definition and channel mix through launch, optimization, nurture, sales follow-up, and reporting.
- Build scalable nurture and re-engagement programs that support progression through the enterprise buying journey.
- Adapt messaging and campaign experiences for German-speaking audiences while maintaining alignment with the broader EMEA strategy.
- Partner with Product Marketing, Content, Sales, and regional stakeholders to activate priority themes and use cases.
Account-Based Marketing
- Partner with Sales to define target account lists, account tiers, buying groups, engagement plays, and success criteria.
- Execute coordinated ABM programs across advertising, content, webinars, roundtables, email, and sales outreach.
- Monitor account engagement and intent signals and recommend actions to accelerate account progression.
- Support the development of personalized programs for strategic German and DACH accounts.
Digital Channels & Conversion
- Collaborate with the Digital Marketing Manager on LinkedIn Ads, Google Ads, retargeting, and other digital demand generation initiatives.
- Support campaign targeting, webinar promotion, content syndication, and conversion optimization.
Events & Regional Programs
- Plan and support webinars, executive roundtables, virtual events, and selected in-person events across EMEA, with a primary focus on the DACH market.
- Coordinate event promotion, target account outreach, registration, lead capture, and post-event nurture activities.
- Work closely with Sales to identify priority attendees and accounts and create coordinated pre-event and follow-up plays.
Requirements- Bachelor’s degree in Marketing, Business or a related field
- 4-6 years of experience in B2B demand generation, growth marketing, digital marketing, ABM, or integrated regional marketing.
- Native or fluent German, with strong professional English communication skills.
- Demonstrated experience building campaigns for the German or DACH market that contribute to qualified opportunities, pipeline, and revenue.
- Experience with LinkedIn Ads and Google Ads, including audience targeting, campaign optimization, and performance analysis.
- Practical experience with webinars, virtual events, trade shows, executive events, content syndication, and integrated event follow-up.
- Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or similar.
- Familiarity with intent and ABM platforms such as 6sense, Demandbase, G2, or similar.
- Strong analytical, project management, stakeholder communication, and cross-functional collaboration skills.
- Comfortable balancing strategy with hands-on execution in a fast-moving international B2B environment.