Regional Marketing Manager (ME)
Fragomen · SA-Riyadh, Saudi Arabia
Job Description
Contract (ie Perm/FTC/Part-Time): Permanent
Team: Marketing
Office Location: Riyadh – Saudi Arabia
The role:
The Marketing Manager Middle East will have an exciting opportunity to shape and lead marketing for one of Fragomen’s most dynamic and strategically important regions. As the regional marketing lead, they will develop and deliver an integrated strategy that builds Fragomen’s brand, strengthens its market position and supports the Middle East practice’s business priorities. The role may be based in Riyadh, Dubai or another appropriate Middle East location, depending on business need and the successful candidate.
While firmly embedded in the Middle East practice, the Marketing Manager will also be part of Fragomen’s world-class global Marketing team, collaborating with talented specialists across brand, content, digital, events, communications, creative and client intelligence. They will draw on this global expertise to translate regional priorities into distinctive campaigns, thought leadership, events and market-facing programs—bringing the best of Fragomen’s global capabilities to the Middle East while ensuring the firm’s marketing remains relevant and impactful in the local market.
What your day will look like:
Marketing strategy and campaign delivery· Develop and deliver an annual Middle East marketing plan aligned with the firm’s global marketing strategy and the region’s business priorities.
· Lead integrated, multi-channel campaigns that strengthen awareness of Fragomen’s capabilities, sectors, solutions and people across priority Middle East markets.
· Translate regional opportunities and business priorities into clear audience strategies, campaign briefs, messaging, content plans and activation programs.
· Manage the regional marketing calendar and ensure coordinated, high-quality delivery across digital channels, content, events, sponsorships and partner activity.
· Establish objectives and measures of success for key marketing initiatives; monitor results and use insight to refine future activity and investment.
· Act as a steward of the Fragomen brand, ensuring regional materials and experiences are consistent with global standards while remaining relevant to local audiences.
Content thought leadership and digital marketing· Identify timely themes, client needs and market developments that can be translated into distinctive campaigns, thought leadership and executive visibility opportunities.
· Develop and manage a regional content pipeline in partnership with subject matter experts and global content, communications, digital and social media colleagues.
· Shape briefs and oversee the development of client-facing content, web pages, email campaigns, social media assets, videos and other marketing materials.
· Strengthen the digital discoverability and reach of Middle East content and campaigns, applying channel and audience insight to improve engagement.
· Partner with Communications and PR colleagues on media and reputation-building opportunities, in line with the firm’s communications protocols and approved media approach.
Events sponsorships and external engagement· Lead the regional strategy and delivery of client events, webinars, conferences and sponsorships, ensuring each investment has a defined audience, objective and follow-up plan.
· Oversee event delivery from concept and promotion through logistics, on-site execution, audience engagement and post-event measurement.
· Evaluate relationships with associations, industry bodies and external partners and recommend opportunities that advance Fragomen’s visibility, credibility and thought leadership.
· Work with relevant colleagues to ensure event-generated engagement and insights are captured and used to inform future marketing and client activity.
Market insight and growth enablement· Develop a strong understanding of Fragomen’s Middle East practice, priority audiences, sectors, services, competitors and growth opportunities.
· Monitor market, client and competitor developments and turn relevant insight into actionable marketing recommendations.
· Lead and coordinate priority RFPs, pitches and proposals across the Middle East, partnering with regional leadership and subject matter experts to develop compelling, differentiated and client-focused submissions.
· Maintain high-quality regional credentials, case studies and proposal content, while tracking outcomes and feedback to continually strengthen future responses.
· Partner with regional leaders and Business Development (BD) colleagues to support priority pursuits, client programs and growth initiatives with targeted marketing insight, messaging and materials.
· Provide marketing input into selected pitches, presentations and client review materials where differentiated positioning, market insight or campaign support will add value.
· Use available CRM and marketing data to support audience segmentation, campaign activation and measurement; encourage accurate capture of relevant engagement data.
Leadership and collaboration· coach and develop the Middle East Marketing and BD Executive, currently based in Dubai, with clear priorities and a strong focus on marketing delivery.
· Build trusted relationships with Middle East partners and professionals, serving as a strategic marketing adviser and constructively prioritizing activity against agreed objectives.
· Collaborate with colleagues across Marketing, BD, Communications, PR, Digital, Creative, Events and Client Intelligence to bring the best of the global function to the region.
· Manage relevant regional marketing budgets, external suppliers and agencies, ensuring effective use of resources and consistent delivery standards.
· Share regional learning and contribute to global Marketing initiatives, tools and ways of working.
The team:
The role will report into the global Marketing function and work closely with global Marketing leadership, Middle East leadership, the Middle East Marketing and BD Executive, EMEA and global Marketing colleagues, and relevant BD and Communications colleagues. The global Marketing function comprises ~40 professionals covering brand, campaigns, content, digital, events, and pitches / RFPs across Fragomen’s network.
What we are looking for:
We are looking for an experienced and commercially minded marketing professional who can set direction and deliver. The successful candidate will combine strong strategic judgment with hands-on execution, understand how to build a brand and engage professional-services audiences, and be comfortable navigating the pace and complexity of the Middle East market.
This is an opportunity for a collaborative, curious and self-motivated individual to shape a more integrated marketing approach in an important growth region.
Essential criteria:
· At least five years of progressive marketing experience, preferably within professional services, B2B services or another complex, multi-stakeholder environment.
· Demonstrated experience developing and delivering integrated marketing strategies and campaigns across multiple channels.
· Strong understanding of brand, content, digital marketing, events and audience engagement, with the ability to connect activity to business objectives.
· Experience using data, market insight and performance measures to inform priorities and evaluate marketing effectiveness.
· A strong understanding of the Middle East business environment, including regional market dynamics, cultures and stakeholder expectations.
· Excellent written and spoken English, including the ability to develop clear briefs, messaging and polished client-facing content. Arabic or other regional language capability is desirable but not essential.
· Proven ability to advise, influence and build credibility with partners and senior stakeholde