Associate Brand Manager, Josh Cellars & Josh Cellars Reserve
W J DEUTSCH & SONS LTD · CT - CT · hybrid
CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from 2022-2026.
Deutsch Family Wine & Spirits is seeking an Associate Brand Manager to work on its industry-leading Josh Cellars brand. This position is based out of our Stamford, CT office, yet offers a high degree of flexibility for those living/commuting within the NYC area. The position will require, on average, 2 days per week in the office.
Reporting into a Senior Brand Manager, the Associate Brand Manager (ABM) will play a critical support role in developing strategic brand plans and executing marketing programs as part of the Josh Cellars brand team.
The role will support the Senior Brand Manager (SBM) in the execution of consumer-facing marketing on the brand, with the objective of driving awareness, brand love and loyalty with current and prospective drinkers. Baseline media knowledge is a must, as the ABM will play a critical role in the development and execution of Josh’s multi-million-dollar annual media plan.
Responsibilities:
- Support the SBM on the development and execution of Josh’s annual media plan, which spans digital platforms such as Hulu, Netflix, HBO Max, YouTube, Instagram and TikTok.
- Contribute to the development of custom creative units for media partnerships and placements, ensuring clarity of brand messaging and application of the Josh Cellars brand world aesthetic.
- Serve as the primary day-to-day contact with the external media agency, contributing to and consolidating team feedback, overseeing campaign trafficking, managing project deadlines, facilitating meetings, and managing the budget/invoicing.
- Play a role in marketing mix analysis, working with the media agency, internal cross-functional partners and other members of the brand team to evaluate media’s efficiency and effectiveness.
- Stay at the forefront of media innovation, proactively surfacing new platforms, buying methods, creative opportunities or targeting capabilities to the larger team on an ongoing basis.
- Contribute to the development and execution of the Josh Cellars annual marketing plan, which addresses all aspects of the marketing mix including advertising and media promotion, events & PR, influencers, new product development, and budget setting/management.
- Play a role in internal brand team presentations.
- Work closely with the SBM on Josh’s above-the-line communications campaigns, inclusive of agency briefings, content development, and execution.
- Analyze Josh Cellars sales data, activity evaluations and brand research sources to derive key actionable business insights in support of annual brand planning and ad hoc performance reporting.
- Help manage the Josh brand budget, including coding and entering invoices.
- Serve as the day-to-day contact for the Josh Cellars brand founder, managing his participation in brand & sales events, processing product requests, and answering miscellaneous questions that arise.
- Fulfill Josh Cellars team administrative needs as they arise.