Founding Marketing Lead
clera · Berlin · onsite
ABOUT THE ROLE
As Founding Marketing Lead, you will build and run the marketing function at a B2B startup. Working closely with founders and product teams, you will create campaigns, launch products, and develop content that supports pipeline and revenue growth.
WHAT YOU'LL DO
- Plan and execute campaigns across email, social, website, events, partnerships, and paid channels.
- Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
- Coordinate product launches across customer-facing channels with Product Marketing.
- Organize webinars, dinners, conferences, and customer events from planning through follow-up.
- Turn founder ideas, customer conversations, and market insights into compelling content.
- Develop campaign concepts and create assets independently or with freelance and agency support.
- Build and optimize landing pages, campaign pages, and conversion journeys.
- Test new formats, partnerships, and distribution channels, then scale what works.
- Measure how marketing activities contribute to attention, pipeline, and revenue.
WHAT WE'RE LOOKING FOR
- At least 3 years of marketing experience in a B2B startup or scaleup.
- Excellent German and English writing skills, with the ability to turn rough ideas into polished copy.
- Experience executing campaigns across multiple channels and creating a range of content formats.
- Experience with product launches, event planning, landing pages, and conversion journeys.
- Comfort using AI tools for research, writing, design, automation, and analysis.
- Strong creative judgment, a hands-on approach, and a commercial focus on customer acquisition and growth.
- Ability to work autonomously, move quickly, and track the business impact of marketing work.
COMPENSATION & BENEFITS
Visa sponsorship is not available.
LOCATION
On-site, full-time in Berlin, Germany, five days per week.