Business Line Manager - Trucks-MEA
BYD Europe · Riyadh, Saudi Arabia
Location: Riyadh
Reports to: Regional Head, Africa - Middle East - Türkiye
Key interfaces: Global Truck Business Unit; R&D; Finance; Supply Chain; Homologation; Customer Service
Role purpose:Own the regional truck offer and turn product capability into profitable, reference-building business. Lead portfolio, positioning, pricing/TCO, product readiness and sales enablement across the region.
Key Responsibilities:· Define the regional truck strategy and segment priorities across light, medium and heavy-duty applications.
· Build country-by-country product/segment roadmaps based on TIV, duty cycles, regulation, competition, price points and electrification economics.
· Own product positioning, target transaction prices, TCO logic and commercial guardrails with Finance and market teams.
· Translate customer requirements into disciplined product requests; distinguish must-have adaptations from low-return complexity.
· Lead launch readiness covering specification, homologation, bodybuilder interfaces, charging, service, parts, training and sales tools.
· Support strategic fleets, tenders and demonstrations; create compelling value propositions and reference cases.
· Manage product lifecycle, competitor intelligence and sales forecasts; provide structured input to global product planning.
· Coach cluster and direct-sales teams on applications, value selling and objection handling.
Success measures:· Truck order intake, revenue, gross/contribution margin and market share
· Priority-segment pipeline and conversion
· Product and launch readiness on time
· TCO competitiveness and price realization
· Reference fleets secured and repeat orders
· Forecast accuracy and adaptation business-case returns
Candidate profile:· 10+ years in commercial vehicles, including truck product management, sales engineering or business development
· Deep understanding of truck applications, payload, body integration, duty cycles and fleet economics
· EV truck, charging and transition-planning experience strongly preferred
· Strong pricing, business-case and cross-functional leadership capability
· English fluency; Arabic, Turkish or French advantageous; frequent regional travel
Leadership expectations：Think big and play big, while remaining fact-based and hands-on. Put the customer and vehicle uptime at the center; collaborate across functions and cultures; make ownership visible; communicate concisely; escalate early; and follow commitments through to measurable results.