Interim Head of Marketing (12-Month Contract, 80% - 100%) (m/w/d)
PXL Vision AG · Zurich · hybrid
Your mission
We are looking for an experienced, hands-on B2B Marketing Manager to execute our marketing 2027 strategic goals during a 12-month fixed term contract.
In this role, you will act as the strategic hub for our marketing efforts. You will steer our budget, agencies, and high-level messaging, while actively mentoring our internal team of two. We operate with a modern, AI-leveraged, and agile mindset: you will guide the overarching strategy while diving hands-on into high-impact content and MarTech alignment. You will report directly to our CRO and work closely with our Sales and Product teams.
PXL Vision is a Swiss premium provider of identity verification and electronic signature for companies. Based on artificial intelligence, PXL Vision offers a highly flexible, modular and configurable software platform for secure and fully automated identity verification to meet complex requirements worldwide.
What you bring
- Own the execution of our 2027 marketing goals, manage the marketing budget, and deliver monthly performance reporting (Leads, SQLs, marketing-generated ARR).
- Lead, mentor, and develop a high-performing internal marketing team of two.
- Steer external agencies for SEA, SEO, CRO, and PR to strict performance targets and drive co-marketing initiatives with key partners .
- Partner closely with Sales to ensure a seamless handover of inbound leads and align on outbound initiatives.
- Co-develop positioning and content creation for our core products. Drive SEO-optimized content around complex regulatory topics (GwG, FINMA, e-ID, AMLR) and build high-conversion sales enablement materials.
- Oversee the website and localized content via HubSpot CMS, plus control of HubSpot data quality and automation for Sales and Customer Success.
- Manage the end-to-end strategic planning for physical events, webinars, and trade shows, delegating logistical execution to the internal team.
- Take a hands-on approach leveraging state of the art AI tools for diverse marketing efforts.
Requirements
- 5+ years of B2B marketing experience, ideally within the SaaS, RegTech, or FinTech sectors, including direct people management.
- Demonstrated experience driving B2B public relations and can effectively steer external PR agencies to secure high-value placements.
- University degree in Marketing, Business Administration, Economics, or a related field.
- Deep knowledge of the HubSpot ecosystem (CMS, CRM, Reporting) and a proven track record of data-driven funnel optimization.
- Hands-on experience managing performance channels (SEA, SEO/GEO, LinkedIn) and successfully steering external agencies.
- A strong willingness to dive into complex regulatory frameworks (Identification, GwG/FINMA, e-ID, QES) and translate them into compelling, digestible content.
- Native-level fluency in German and excellent English. Deep understanding of the Swiss and DACH business landscapes.
- A true can-do and hands-on mentality. You are as comfortable presenting strategy to the board as you are building a landing page or writing a newsletter.
Why us?
- You support our 2027 narrative, optimize our operational flows, and fully contribute your creative vision to our market strategy.
- You will partner closely with a fully motivated, high-performing Sales and Marketing team that is aligned and ready to execute.
- We are an enthusiastic, diverse team operating with flat hierarchies across our teams. We value direct communication, fast decision-making, and mutual support.
- A flexible, hybrid working model (combining remote work with time in our Zurich or German offices) to ensure you can do your best work.
- While this is a 12-month fixed-term contract to cover a leave of absence, we are a fast-growing company. An extension or transition is a possibility we are open to exploring.