Integrated Media Supervisor
wpromote · New York City, New York, United States · hybrid
The Role
We are seeking a VP, Media Strategy to serve a dual mandate: providing senior strategic oversight across our media planning teams while also elevating the department’s strategic capabilities in audience development, communications planning, and data-driven insights. This person will be both a hands-on leader who ensures day-to-day quality across accounts and a strategic authority who raises the bar for how we think about media.
At Wpromote x Giant Spoon, we believe the line between brand and performance is a false choice. We encourage our clients to prioritize impact over impressions, and to think about media as an integrated system - not a collection of channels. We combine creative ambition with measurement rigor to help brands grow at every stage of the funnel.
The ideal candidate combines deep media strategy expertise with the leadership presence to command a room. They understand the full media landscape - from linear and connected TV to programmatic, social, audio, and emerging channels - and can translate audience insights and data into strategic frameworks that drive business outcomes. They have a strong point of view on how brand and performance media work together, and can articulate measurement approaches that give clients confidence in their investment. This person is equally comfortable leading a client presentation, mentoring a junior planner, and pressure-testing a comms plan.
We are looking for someone with a creative and entrepreneurial drive who thrives on the complexity of managing multiple accounts simultaneously. This role requires proven managerial experience and a genuine passion for developing junior talent into strong media strategists. The ideal candidate is someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with.
This position will be working out of our NY office on Tuesdays, Wednesdays and Thursdays.
The anticipated annual salary range for this position is $195,000 - $225,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
#LI-DNI
Responsibilities:
- Participate in & oversee all stages of the media planning process. Build strategies, analyze media plans to produce client recommendations that stick, execute, and meaningfully report on success
- Client-facing comms including status calls, presentations, and written comms. Ability to effectively handle 1:1 client conversations when needed
- Compile Research with help of syndicated tools (marketplace insights, audience media consumption habits, competitive spend)
- Managing billing and reconciliation of budget and invoices, directly and by overseeing more junior team members
- Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
- Pull together & evaluate channel & partner capabilities
- Coordinate outreach and review and evaluate partner proposals
- Coordinate RFP development based on client briefs
- Coordinate tactical planning, negotiations, and execution tied to media brief
- Analyze reporting and draw insights based on the context of what we set out to buy & achieve, collaborating with the analytics team when necessary
- Contribute to creative media brainstorms
- Manage the day-to-day of Media Planners & Assistant Media Planners. This includes project management, training/mentoring, and QA of work
- Stay up to date on media trends and evolving capabilities
Requirements:
- 3+ years of experience in an integrated media planning & buying (digital & traditional) role client-side or agency
- Experience planning & buying at least 4 of the following channels: CTV, social media, podcast, creator content, OOH, YouTube, Linear TV, radio/streaming music, display/native
- Ability to take a brief and develop a comprehensive, omni channel media plan (depending on the brief, plan will balance efficiencies, measurability, impactfulness, upper/mid/lower funnel KPIs, etc)
- Experience with media planning and buying tools (Prisma/Media Ocean)
- Budget, billing, reconciliation experience a must
- Excellent written, verbal, and presentation skills
- Has managed more junior team members in the past
- Experience with trafficking, campaign set up & QA (digital tagging/trafficking)
- Inherent desire to learn more about the trends shaping consumer behavior
- Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
- Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
Nice-to-Have:
- Direct experience with end-to-end Linear TV campaign activation, including trafficking, setup, quality assurance, and execution
- Deep hands on key experience with digital tagging
- Experience being in-platform in Meta, TikTok, YouTube
- Experience with creator content
What We Offer:
- The anticipated annual salary range for this position is $80,000 - $100,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
- #LI-DNI
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