Founding Growth Lead
True Talent Solutions Partners · San Francisco · onsite
ABOUT THE ROLE
Build a demand generation engine from the ground up at a growing AI company serving the logistics sector. You will partner with sales, marketing, and product teams to turn product developments into effective go-to-market messaging and enterprise pipeline.
WHAT YOU'LL DO
- Build and optimize demand generation channels that grow qualified leads and convert them into enterprise sales pipeline.
- Own marketing operations, including attribution, automation, lead routing, segmentation, and funnel reporting.
- Work with sales and product delivery teams to communicate product and AI capabilities to prospective customers.
- Test and scale paid acquisition, email nurture, website conversion, account-based marketing, SEO, and emerging channels.
- Manage agencies, contractors, and specialist partners to accelerate channel execution.
WHAT WE'RE LOOKING FOR
- Three to five years of experience in growth marketing, demand generation, digital marketing, or account-based marketing.
- Experience marketing enterprise technology in a sales-led environment, ideally at an early-stage or rapidly growing startup.
- Experience building a demand generation program or marketing channel from zero to one.
- Working knowledge of marketing automation, attribution software, CRM reporting, and website tracking.
- Experience across multiple channels, such as paid digital, email, website, and content, with a demonstrated area of particular strength.
- Understanding of funnel metrics and revenue conversion, including MQLs, SQLs, and pipeline.
- A degree is required; a strong academic background is preferred.
COMPENSATION & BENEFITS
Base salary: $140,000 to $200,000 annually. Visa sponsorship is not available.
LOCATION
On-site in San Francisco, California.