Marketing and Growth Lead
twipe · Leuven, Vlaams Gewest, Belgium · hybrid
Twipe is a mediatech scale-up based in Leuven, Belgium. We help leading newspaper publishers in Europe grow digital subscribers and sustain quality journalism through cloud-based digital edition publishing, analytics, and personalisation solutions. Our customers include publishers such as Le Monde, The Telegraph, and Mediahuis
We also gather and analyse industry knowledge and share practical insights with the Future of News publisher community. As our Marketing and Growth Manager, you will turn that expertise into content, conversations, qualified opportunities, and memorable experiences for our audiences. This is a hands-on role for someone who enjoys moving between strategy and execution and wants to grow towards broader marketing leadership.
Why are we hiring?
Twipe has strong products, deep industry knowledge, and engaged customer and publisher communities. We are looking for one owner who can connect those strengths: sharpen our positioning, build a consistent content engine, grow the right audiences, and help sales recognise and follow up on genuine buying signals. You will bring structure to our marketing rhythm while keeping the work creative, useful, and distinctly Twipe.
What do you do?
Community Management & Content Creation
- Own a recurring content calendar across articles, original research, market coverage, podcasts, videos, visuals, and short-form social content.
- Nurture and grow our newsletter community of with relevant content, events and thoughtful segmentation
- Strengthen engagement within our customer community and create useful reasons for customers to engage, contribute, and share.
- Grow Twipe’s reach and engagement on LinkedIn, and develop Instagram or other channels where they serve a clear purpose.
Lead Generation
- Improve the quality of our Zoho CRM data by cleaning and enriching contact records, maintaining accurate account structures and reporting, and expanding the right decision-making-unit contacts for priority accounts.
- Identify warm and marketing-qualified leads, explain the signals behind them, and work closely with sales on timely, coordinated follow-up.
Product Marketing
- Help structure and communicate our product portfolio for different audiences and personas, translating product value into clear and compelling stories.
- Create product marketing assets such as visuals, demo videos, testimonials, case studies, product pages, and presentations.
- Use SEO, generative engine optimization, audience, and content-performance data to improve our website positioning and distribution choices continuously
Thought leadership
- Create and distribute original content built on market and data insights, interviews or own research
- Lead the creation, design coordination, launch, and distribution of original research pieces and industry reports, including partnerships that add expertise, credibility, or reach.
- Coordinate conferences and events like the yearly Digital Growth Summit including agenda curation, participants registration and event coordination
How do you make a difference?
- You think like an owner: you spot opportunities, set priorities, and are happy to do the hands-on work needed to move an idea from rough concept to measurable result.
- You connect positioning, strategic communication, content distribution, and demand generation rather than treating them as separate activities.
- You understand that strong community marketing starts with usefulness and trust, and you know how to turn that engagement into sustainable growth.
- You are comfortable receiving direct feedback and balancing several viewpoints while protecting the clarity and consistency of Twipe’s voice and visual identity.
- You use data to form a point of view, test what works, and improve. You are curious about automation and new tools that make marketing more relevant and effective.
- You collaborate naturally with sales, product, customer success, leadership, and external partners, and you keep complex initiatives moving with calm, practical communication.
Your track record
- You have demonstrable experience creating and distributing high-quality B2B content across multiple formats and channels.
- You have grown or meaningfully engaged a professional audience, newsletter, customer community, or social media presence, and can explain the choices that drove the result.
- You can translate complex products or market developments into clear narratives for senior business audiences.
- You are comfortable working with CRM data, audience insights, and performance reporting, with strong attention to detail and data quality.
- You can organise events or multi-stakeholder projects from concept through delivery while keeping the audience experience at the centre.
- You write and communicate confidently in English.
- Experience with Zoho CRM, marketing automation, SEO, generative engine optimisation, research methods, data analysis, or the news media industry is a welcome advantage.
- Most importantly, you bring curiosity, sound judgement, and the ambition to broaden your craft across the full marketing mix.
Why you’ll love working with us?
Are you ready to make a difference from day one? Join us in solving global challenges in the media sector as part of a tech scale-up that's making waves.
- Innovative Environment: Be part of a young, international team at the forefront of emerging technologies
- Growth Opportunities: We focus on developing our teams' skills and knowledge. Besides that, you receive a €1000 personal learning budget to enhance your skills
- Creative Workspace: Work in a space where creativity, design, technology, and fun intersect
- Team Building & Wrap-up Fridays: Enjoy exciting team-building events throughout the year. Every second Friday, Learn from Demo’s, celebrate team achievements, and enjoy themed events.
- Generous Time Off: Benefit from flexible working hours and 26 vacation days
- Flexible Mobility: Choose between a soft mobility budget or a company car
- Inclusive Culture: We celebrate diversity, promote equality, and ensure a zero-tolerance policy for harassment and discrimination