Director, Sales (Construction Technology – DEWALT)
Stanley Black & Decker · Towson, Maryland, United States
Director, Sales (Construction Technology - DEWALT) – Remote/Field
Requires travel throughout the U.S. – 50%
Come build something that matters.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job
As the Director, Sales (DEWALT MSUITE), you will lead the commercial sales strategy and execution for the DEWALT MSUITE business, with responsibility for driving profitable growth across new customer acquisition, account expansion, and customer retention. This role will lead a team of Business Development Managers and Account Managers, ensuring strong pipeline generation, disciplined sales execution, and exceptional customer engagement across the full sales lifecycle. The Director, Sales (DEWALT MSUITE) will report directly to the VP, Sales (DEWALT ConTech).
The ideal candidate is a strategic and hands-on sales leader with deep experience in B2B SaaS, construction technology, and enterprise or consultative selling environments. This leader will be responsible for building and developing a high-performing team, strengthening go-to-market execution, and partnering cross-functionally to deliver an outstanding customer experience.
You’ll get to:
- Lead, coach, and develop a team of Business Development Managers and Account Managers focused on new business generation, account growth, and customer retention.
- Establish and execute the sales strategy for DEWALT MSUITE in alignment with broader DEWALT ConTech commercial objectives.
- Drive revenue growth through a balanced focus on prospecting, strategic account development, expansion sales, and renewals/retention.
- Build a high-performance sales culture centered on accountability, customer value, collaboration, and continuous improvement.
- Manage team performance against monthly, quarterly, and annual sales targets, pipeline goals, and activity metrics.
- Provide leadership across the full sales funnel, from opportunity creation and qualification through proposal, negotiation, close, onboarding support, and account expansion.
- Partner with Business Development Managers to accelerate strategic opportunities and navigate complex sales cycles within larger accounts.
- Partner with Account Managers to grow existing customer relationships, increase user adoption, identify upsell/cross-sell opportunities, and improve retention.
- Develop account and territory strategies that align customer business needs with DEWALT MSUITE’s software and technology solutions.
- Build and maintain executive-level customer relationships and serve as a senior point of contact for key accounts and strategic opportunities.
- Collaborate closely with cross-functional partners including Marketing, Product, Customer Success, Implementation, Solution Engineering, and Support to improve the customer journey and drive commercial success.
- Ensure customer feedback, market insights, and competitive intelligence are effectively communicated to internal stakeholders to influence product roadmap and go-to-market priorities.
- Support successful product launches by ensuring the sales team is prepared with the right messaging, enablement, and customer engagement plans.
- Drive CRM discipline and forecasting rigor through effective use of Zoho and Salesforce.com and other sales tools to manage pipeline health, opportunity progression, and business visibility.
- Analyze sales performance data and market trends to identify opportunities, risks, and actions needed to improve results.
- Travel significantly to meet with customers, support field activity, coach team members, and represent DEWALT MSUITE at industry events and internal meetings.
- Other duties as assigned.
The Person
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- Bachelor’s degree in Business, Marketing, Engineering, Technology, or a related field preferred.
- 8+ years of progressive B2B sales experience, with significant experience in software/SaaS sales.
- 3+ years of sales leadership experience managing quota-carrying individual contributors, preferably across both business development and account management functions.
- Proven success leading teams responsible for new business development, account expansion, and customer retention.
- Experience in construction technology, construction SaaS, or related construction industry solutions strongly preferred.
- Strong consultative and value-based selling skills, with the ability to lead teams through complex and strategic sales cycles.
- Demonstrated ability to build trusted customer relationships and engage effectively with decision-makers at multiple levels within an organization.
- Experience with subscription-based sales models and recurring revenue businesses.
- Strong business acumen with the ability to translate customer challenges into actionable sales strategies and growth opportunities.
- Experience working cross-functionally with product, implementation, customer success, and marketing teams.
- Proficiency with Zoho and Salesforce.com or similar CRM platforms, along with strong forecasting and pipeline management capabilities.
- Excellent communication, presentation, coaching, and team development skills.
- Strong time management, organizational skills, and ability to prioritize in a fast-paced, entrepreneurial environment.
- Willingness and ability to travel up to 60%.
The Details
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera®, and online university.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
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The Total Target Cash Compensation range for this position is $160,000.00 - $180,000.00
- This is the lowest to highest total target cash compensation range we would pay for this role at the time of this posting. Total target cash compensation offered may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. This role is eligible for a sales incentive plan or commission. Therefore, the total target cash compensation range is inclusive of base salary and target variable cash compensation. Please note that salary is only one component of total rewards at Stanley Black & Decker.