Brand Community and Content Manager
Renfro Brands · Remote - Winston-Salem, NC 27101 · remote
An individual must be able to perform each essential duty satisfactorily.
About Soffe
Soffe is an American brand with more than 80 years of heritage, best known for the iconic Soffe Short and our longstanding connection to military and athletic communities.
Today, the brand is entering an exciting new chapter, building on that legacy while evolving Soffe for a new generation of consumers through elevated product, modern storytelling, and a renewed focus on community.
Position Overview
We're looking for a Brand Community & Content Manager to shape how Soffe shows up, connects and builds relationships with its community every day.
Sitting at the intersection of brand, social, creators and community, this role will own Soffe's organic social presence and oversee the day-to-day relationships with creators, influencers, ambassadors, affiliates and brand advocates. You'll work closely with Marketing, Creative and Ecommerce to translate the brand into content and experiences that feel relevant, distinctive and unmistakably Soffe.
This is not just a social media management role. The ideal candidate will have strong brand instincts, an eye for compelling content and a natural ability to build relationships. You understand how fashion and lifestyle brands earn attention and loyalty, not by chasing every trend, but by knowing their point of view, understanding their consumer and creating a desirable community for our customers.
You'll be equally comfortable building a relationship with an emerging creator, recognizing a strong piece of content, managing a launch calendar and digging into performance to understand what's working. The right candidate’s skill set combines taste and cultural awareness with organization, curiosity and a commercial mindset.
Key Responsibilities
Social Media & Community Management
• Own the day-to-day management and execution of Soffe's organic social channels, including Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
• Maintain and execute the social content calendar aligned with product launches, seasonal campaigns, cultural moments, and key brand priorities.
• Publish, schedule, and optimize content while maintaining a consistent and elevated brand voice.
• Engage directly with our community and help cultivate meaningful relationships with consumers and brand loyalists.
• Monitor consumer feedback, creator feedback, social performance, community sentiment, and relevant cultural conversations to identify emerging themes and opportunities.
• Bring recurring consumer questions, behaviors, and insights back into broader marketing, content, and brand planning.
• Develop strategies to grow engagement, audience quality, and community participation.
• Track and report on social performance, audience growth, engagement, and community health, translating results into actionable recommendations.
Creator, Influencer & Ambassador Relationships
• Own day-to-day relationships with influencers, creators, athletes, ambassadors, and organic brand advocates.
• Identify and build relationships with emerging creators and communities that authentically align with Soffe's brand and consumer.
• Manage product seeding, gifting, outreach, campaign participation, content requirements, and ongoing relationship management.
• Help develop Soffe's ambassador and community programs across relevant fashion, fitness, college, athletic, and military communities.
• Maintain creator databases and relationship records; track content delivery, earned content, engagement, and partnership performance.
• Partner with influencer and PR agencies on creator strategy, activations, and campaign execution.
• Manage relevant social and influencer technology platforms and agency workflows.
Affiliate & Creator Commerce
• Manage Soffe's affiliate and creator-commerce programs, including platforms such as ShopMy.
• Recruit, onboard, and nurture new affiliate and creator partners.
• Develop product, promotional, and content opportunities that help partners authentically introduce Soffe to their audiences.
• Partner closely with Ecommerce to improve conversion and grow affiliate-attributed revenue.
• Monitor program performance and identify new creators, platforms, and growth opportunities.
• Stay current on affiliate and creator marketing trends, emerging platforms, and partnership opportunities to continuously evolve the program.
Content Planning & Brand Storytelling
• Partner with the Director of Marketing to translate brand and commercial priorities into channel-specific content plans.
• Build content plans that support product launches, seasonal campaigns, brand storytelling, and commercial objectives.
• Partner with the Creative Team to brief required assets and communicate channel and community content needs.
• Help concept, capture and develop engaging, social-first content in partnership with the Creative Team and external creators.
• Ensure content is delivered on time and aligned with campaign objectives and brand standards.
• Coordinate community and creator content for use across social, email, website, affiliate, influencer, PR, and other consumer-facing channels.
• Collaborate with Paid Media and Ecommerce to identify strong organic and creator content for amplification and conversion opportunities.
• Be an on-site presence at photoshoots, events, and brand activations as needed, capturing behind-the-scenes, real-time, and social-first content.
• Help ensure the brand feels consistent, relevant, and distinctly Soffe across every community touchpoint.
Cross-Functional Collaboration
Work closely with the Director of Marketing, Creative Director, Art Director, Ecommerce Director, Product Team, PR and influencer agencies, and external creators and partners.
• Serve as a key connector between the consumer, internal stakeholders, and external partners.
• Participate in campaign planning, launch meetings, and seasonal marketing reviews.
• Bring community insights, emerging conversations, and performance learnings back into marketing, creative, ecommerce, and product storytelling.
• Ensure community, creator, affiliate, and content initiatives remain aligned with overall brand and business objectives.
Performance & Success Measures
Success in this role goes beyond follower count. This person will help build a community that actively engages with, advocates for, and ultimately purchases the brand.
• Organic social engagement, audience growth, and audience quality
• Community growth, participation, and sentiment
• Creator, influencer, and ambassador performance
• Earned and user-generated content
• Affiliate traffic, conversion, and revenue contribution
• Campaign and content performance
• Creator relationship health and program efficiency
Use performance data and consumer insights to recommend improvements to engagement, content effectiveness, program efficiency, and return on investment.